Why KÔYÉ is betting on sustainable production

At KÔYÉ, each collection begins with a clear intention: not to create in too large quantities, but better. In an industry where production is always faster and more often, we deliberately take a counterpoint. No frenetic pace, no excessive renewal, and no obligation to follow trends.
On the contrary: our parts are made to order, designed to last and carefully crafted.

Today, manufacturing too much too quickly has become commonplace, with tons of clothes thrown away each year without ever being worn. KÔYÉ refuses this cycle. By producing on a small scale, we reduce our ecological footprint, limit unsold items, and offer an alternative to fast fashion.

But behind this ethical choice, there is also a concrete reality: quality takes time. Working in reasonable quantities allows us to devote time to every detail.

Each KÔYÉ piece is crafted in an independent workshop near Barcelona, ​​chosen for its expertise and commitment. This choice of local production isn't just a logistical one; it's a responsible decision. It allows us to ensure fair working conditions, full traceability, and a reduced carbon footprint.
But it also allows for a direct relationship and a real exchange between our creative teams and our workshops. This direct relationship gives meaning, and it is felt in each garment.

At KÔYÉ, clothing isn't just another product to consume and then forget. It's a lifelong companion. A piece in which you feel good, beautiful, and confident. That's why the materials are carefully chosen, the cuts are designed to accompany your movements and endure the seasons, and the details are discreet but present. We leave nothing to chance.

This style of design resonates with what more and more women are looking for today: a wardrobe that has style, but also meaning. Fashion that respects them and reflects their personality.

As a result, our pieces are sold at a higher price than fast-fashion chains. This is a decision we fully accept responsibility for.
We are not looking to make things "cheaper at all costs", but to offer clothing that is of fair value to those who wear it, as well as to those who make it.

Finally, we have also made this choice of exclusivity on a human scale. We claim a discreet elegance, far from mass production. Wearing KÔYÉ is choosing a more just, more personal, more sincere luxury.

A KÔYÉ dress isn't a standardized, mass-produced product. It's a piece designed in small batches, in a respected and fairly paid workshop. It's also a fabric chosen for its quality, comfort, and reduced impact, and a manufacturing process where time is taken to do it right.

This price also reflects our independence. We don't give in to margin pressure or the logic of permanent sales. We produce less, but with greater care. And this comes at a cost that we prefer to bear, rather than pass it on to the planet, invisible workers, or subpar quality.

Our priority is that you build a wardrobe that lasts, that stays with you, and that says something about you, because you deserve it!