Quiet luxury vs. maximalism: why choose?
In 2025, trends no longer oppose each other; they converge. On the one hand, quiet luxury asserts its elegance, precise cuts, and noble materials. Maximalism, on the other hand, dares to embrace contrasts, volumes, and color. Two aesthetic impulses, often perceived as opposites, coexist in real life. Because today, a woman can be everything at once: understated in the morning, radiant in the evening, and always majestic.
At KÔYÉ, there's no compromise. Each piece reflects the complexity and strength of the wearer. A nuanced, vibrant fashion that doesn't follow trends but asserts a style. A style that evolves with desires, times, and places.
Quiet luxury version KÔYÉ
Long reserved for a select few, quiet luxury has emerged as a response to the ambient noise of fashion. A way of existing without imposing oneself, an elegance that is lived more than displayed ; a definition that could apply to many of our iconic pieces.
At KÔYÉ, this approach is embodied in precise attention to materials, lines and finishes: silks, lace and velvet chosen with care, structured cuts, delicately measured touches of gold... Take the example of the Amalty dress, structured but fluid, which perfectly illustrates this philosophy. The Éphese silk dress, meanwhile, focuses on a pure, fluid cut, a structured collar and a controlled look, without superfluous effects. Quiet luxury does not mean an absence of style, but another way of showing it: simpler, more sober, but just as present.
Maximalism: when clothing becomes expression
Unlike minimalism, maximalism embraces abundance, but not just any abundance. It's not about "too much ," but about dressing with intensity: more textures, more patterns, more presence. It's a way of reclaiming one's voice through clothing, and sees this trend as a reaction to years of dominant neutrality.
At KÔYÉ, maximalism is never seen as overkill. Rather, it's about embracing a detail, a strong color, a silhouette that catches the eye without ever overwhelming it. The Samarcande Summer dress, with its fuchsia pink variation, is a perfect example. The Nara skirt, with its floral patterns, comes in blue or orange for a fresh piece, easy to style as desired: soft or vibrant. The Hérat top, meanwhile, in electric blue or vibrant orange satin, gives color a central place in the wearer's look, without stealing the spotlight.
Balance: where style takes on its full meaning
What if the key wasn't to choose between the two, and instead, we allowed ourselves to compose? This is often where style is born. We believe that elegance is never fixed: our clothes are designed as a wardrobe to be modulated, layered, and nuanced.
A colorful top can become very understated when worn with an ecru skirt and flat sandals. A cream dress gains intensity when paired with more imposing sculpted jewelry. A floral print on a sleek silhouette is a breath of fresh air. Each piece can be the highlight... or the counterpoint. Just play with it.
Mixing these two styles doesn't mean compromising. It's a way to have the best of both worlds. There's no need to choose between understated and bold: a dress can be both soft and striking, a top both understated and full of presence.
Because true luxury isn't choosing between trends.
It's about being able to tell your story, your way.
